Steelroots is a block of Christian television programs for teens and young adults, designed to raise up new disciples for Jesus Christ. It was recently shut down until further notice; this is explained on the main page of the Steelroots website.
Ben Cerullo founded Steelroots after converting to Christianity. He states that the show was begun to illustrate to young people being Christian does not prevent one from having fun and enjoying life. Steelroots showcases extreme sports and popular music with a Christian theme. It also discusses how teens should deal situations such as relationships, forgiveness, temptation, and lying.
The shows have a worldwide viewership of over 130 million people. Steelroots has become a resource and clearinghouse for teens who wish to witness to others about the Bible and to serve as an affirmation of their faith.
In 2001 a record studio and label were started by Cerullo and Jimi Ray (former lead singer of Age of Faith) called Steelroots Records. The label signed new Seattle, Washington-based rock band Strange Occurrence and released the band's debut album, Another Day to Start Again, in 2002 [1]. In addition to this, probably one of the most famous bands this label signed before closing is Showbread (band), which after that release left for Solid State Records. After two years the label closed, after a decision was made to focus entirely on the ministry of the television show.
Steelroots Show
Mixx Master's Lounge
The Uprising
Countdown
Beyond Boarders